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Paper on SMEs

SME DEVELOPMENT AND MANAGEMENT

Small and micro enterprises as alternative solutions to the problem of unemployment and poverty in Peru

Author: Dr. Nemesio Herrera Espinoza

Senior Lecturer, Faculty of Administrative Sciences of the Universidad Nacional Mayor de San Marcos

Foreword: Dr. Fernando Villarán

Former Minister of Labour, researcher and promoter of SMEs in Peru



SALES:

Editorial Horizonte: Av Nicolas de Pierola 995 (Plaza San Martín , Centro de Lima) Phone 4279364 to 4274341

Library San Martín: Jr.

1041 Union Club Departamental Apurimac : Brazil 259 Lima Avenue

Editorial C SAC (Larco 986 Miraflores)

Crisol Book (Ovalo Gutierrez, San Isidro)

Boulevard in the positions of the Culture of JR. Quilca : Quilca Jr. 263, Centro de Lima. Post No. 9 and 12.


DIRECT ORDERS TO THE AUTHOR, WITHOUT CHARGE DELIVERY

Phones: 4234337 to 993923529

Email: nespinozah@hotmail.com


CONTENTS BOOK:

I. Economic and social impact of SMEs in Peru ú

Businesses in Peru - Classes of companies according to their occupation - Classes of company size - Classes of companies according to their property - Characteristics of small and micro enterprises in Peru - Main characteristics of SME 2008 - SMEs and the business sector in Peru - The economic and social connotations of SMEs - The current situation of SMEs in Peru - The promotion and development of SMEs in Peru - SMEs in other countries

II. The employer: the key to the success of SMEs

What it means to be an entrepreneur - Characteristics of Entrepreneurs - The training of entrepreneurs - the training of entrepreneurs in universities

III. Activities of SMEs in Peru

Opportunities for SMEs - The activities engaged or may engage SMEs - Industrial activities in SMEs - Main Items in the activities in the industrial activities of SMEs - Service activities in SMEs - tourism activities in SMEs - The activities of food preparation (restaurants and the like) in SMEs - The agriculture and related activities in SMEs - start of business in SMEs - the differential competitive advantage in the success of SMEs.

IV. Sales in SMEs

Main objective of SMEs: win customers, win new markets - marketing strategy in SMEs - The product marketing strategy - the market in the marketing strategy - Costs and prices in marketing strategy - A case cost analysis - Advertising on the marketing strategy - promoting the marketing strategy - The sales process in marketing strategy.

V. SME finance in

The finance function of business. The entrepreneur and financier - skills and financial skills of the entrepreneur - the capital structure SME - The financial needs of SMEs - Working capital in SMEs - Financial analysis on SMEs - SME Financing - non-bank financial institutions - The guarantees for the financing of SMEs - The cost of capital for financing of SMEs - Accounting and taxation in SMEs - the tax on SMEs - The income tax - The general sales tax - Social contributions in SMEs - tax regimes for SMEs - Simplified Single System - Special Scheme for Income Tax - General System of Income Tax - Proof of payments SMEs.

VI. The law of SMEs in Peru

Need for Ad-Hoc legal framework for SMEs - Major laws related to SMEs - SME legal Constitution.

VII. Science, technology and innovation in SMEs

scientific research, science, technology and innovation in the development of SMEs today - technology parks and development of SMEs in Peru - The advisory, consultancy and training as a means of technology transfer in SMEs - Training in SMEs - The Internet and electronic SMEs.

OTHER BOOKS BY THE AUTHOR:

1. Administration
Anthology 2. Documentary Administration
3. Administrative Writing
4. University Management
5. Apurimac, poverty and wealth
6. Effective public universities