Company EIRL Peruvian Brewery, based in Andahuaylas (Apurimac), plans to export beer made from coca leaf marked "Apu" to countries like China and South Africa, announced the manager of the company, Ahmed Alarcón.
Currently, this product is sold in the cities of Cusco, Andahuaylas and parts of Lima, arousing great interest in foreign tourists, he said.
indicated that Peruvian Brewery also sells exotic beers made from purple corn, maca, coffee, anise, chamomile, peppermint, plantain, among other varieties. The alcohol content of these products varies from three to five degrees, he said.
While acknowledging "the psychology of the people can not conceive that there are many varieties," said the beer produced from leaf is the most popular among tourists, "which is appreciated and better pay."
said that a box of 24 units of 310 milliliters each, costs 150 soles in the domestic market, ranging in price for each beer from a suggested amount of eight to 20 soles, according to the place of sale.
"In Machu Picchu Pueblo sell up to 20 soles," he said.
Alarcon said the product's potential for being the coca leaf known worldwide and at the same time highlighted the preference shown by visitors from China.
usually come in groups to the supermarkets of Cusco and each takes about four bottles. The disappear from the store, "he said.
"Fortunately, China is a country where coca leaf is acceptance and its derivatives can easily enter. In the United States hinder us, "he said.
The employer pointed out that currently efforts are made to sell off the product from this year in supermarkets in Lima and countries like China.
"This year we export at least a few batches to different parts of the world as South Africa, Argentina, Venezuela, countries of Asia, including China, which has a market of over one billion, "he declared, adding that they could also sell other types of beer gradually, as made with purple corn.
explained that the products sold by Peruvian Brewery are produced in a plant located in Andahuaylas, belonging to the family Alarcón, valued at more than $ 250 000 and a monthly production capacity of 15 000 boxes.
also emphasized the properties of coca base beer. "It's energizing, it puts batteries. It has the same virtues that the coca leaf: I removed hunger, thirst and multivitamin. It's a real natural pharmacy, "he said.
Finally, he explained that "Apu", the brand name, meaning God, power and wealth in Quechua. "It's a magic word to the Incas themselves," he concluded.
Source: http://holismoplanetario.wordpress.com/2009/03/04/peruexportaran-desde-apurimac-cerveza-a-base-de-hoja-de-coca/ .
Currently, this product is sold in the cities of Cusco, Andahuaylas and parts of Lima, arousing great interest in foreign tourists, he said.
indicated that Peruvian Brewery also sells exotic beers made from purple corn, maca, coffee, anise, chamomile, peppermint, plantain, among other varieties. The alcohol content of these products varies from three to five degrees, he said.
While acknowledging "the psychology of the people can not conceive that there are many varieties," said the beer produced from leaf is the most popular among tourists, "which is appreciated and better pay."
said that a box of 24 units of 310 milliliters each, costs 150 soles in the domestic market, ranging in price for each beer from a suggested amount of eight to 20 soles, according to the place of sale.
"In Machu Picchu Pueblo sell up to 20 soles," he said.
Alarcon said the product's potential for being the coca leaf known worldwide and at the same time highlighted the preference shown by visitors from China.
usually come in groups to the supermarkets of Cusco and each takes about four bottles. The disappear from the store, "he said.
"Fortunately, China is a country where coca leaf is acceptance and its derivatives can easily enter. In the United States hinder us, "he said.
The employer pointed out that currently efforts are made to sell off the product from this year in supermarkets in Lima and countries like China.
"This year we export at least a few batches to different parts of the world as South Africa, Argentina, Venezuela, countries of Asia, including China, which has a market of over one billion, "he declared, adding that they could also sell other types of beer gradually, as made with purple corn.
explained that the products sold by Peruvian Brewery are produced in a plant located in Andahuaylas, belonging to the family Alarcón, valued at more than $ 250 000 and a monthly production capacity of 15 000 boxes.
also emphasized the properties of coca base beer. "It's energizing, it puts batteries. It has the same virtues that the coca leaf: I removed hunger, thirst and multivitamin. It's a real natural pharmacy, "he said.
Finally, he explained that "Apu", the brand name, meaning God, power and wealth in Quechua. "It's a magic word to the Incas themselves," he concluded.
Source: http://holismoplanetario.wordpress.com/2009/03/04/peruexportaran-desde-apurimac-cerveza-a-base-de-hoja-de-coca/ .
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